Greenville, SC · Serving the Southeast
Strategy · Storytelling · Results
§ The Framework
Festivals, venues, restaurants, and destinations win when people physically show up. Most agencies pick a lane: digital ads or events. Gathering brands need both, working together, measured honestly. What are gathering brands?
01 · Acquire
Gather →
Earn attention before you buy it.
PR, events, and partnerships that give people a reason to come. We lead with earned attention so every dollar works harder.
We measure
Press placements · Audience reach · RSVPs · Ticket and reservation velocity
02 · Engage
Amplify →
Turn one moment into many.
Social, content, and search that multiply every story so a single event or announcement carries for weeks.
We measure
Engagement rate · Shares and saves · Organic traffic · Branded search
03 · Retain
Sustain
Make the first visit the first of many.
Email, SMS, and community that keep you in touch when algorithms don't, and bring people back.
We measure
List growth · Open and click rates · Repeat visit rate · Revenue per guest
Cross-channel efficient
One strategy across PR, web, social, email, and events. No silos, no duplicated spend.
Proof-driven
Every campaign reports what happened, in plain numbers, every month.
Lifecycle-aware
We plan for acquire, engage, and retain, not just launch day.
Narrative-differentiated
A story the press wants to tell and guests want to repeat.
Positioning-focused
Strategy is set before any asset is made. Tactics second.
Madelle Media is a Southeast agency specializing in integrated PR and events for gathering brands.
As an event PR agency, our clients and stories have been covered by national and regional outlets across culture, hospitality, travel, and lifestyle.
§ 001 The Team
The strongest brands are built through authentic connection, where creativity meets conversation.
Madelle Media is a marketing and PR agency co-founded by Madi Scott and Tabi Skipper, blending creative direction, digital strategy, public relations, and event marketing. The team builds brands through authentic storytelling and community connection for hospitality, entertainment, fitness, and lifestyle companies across Greenville, the Carolinas, and the wider Southeast.
Co-Founder, Creative Director & Digital Strategist
When creativity and data-driven strategy align, brands don't chase attention, they magnetize it.
Co-Founder, PR & Development Communications Strategist
Community is the strategy. Everything else is just how we tell the story.
Festival Manager
Fitness should be fun and accessible for everybody, and every body.
Intern, PR & Marketing
Every brand has a story worth telling, and I am here to help tell it well.
← swipe →
Want to join the team?
View Internships →§ In the Field
§ 002 The Philosophy
We build organic growth strategies that get you found naturally, favored by the algorithm, and talked about by the right people. No paid shortcuts, no shouting over the feed, just content and partnerships that pull your audience in.
§ 003 Services
One connected team. Six disciplines. Every campaign strategic, every story deliberate.
Madelle Media offers six connected services: public relations, social media management, event marketing, website and SEO, branding, and email and text marketing. Every engagement is led by strategy, not busywork, so hospitality, entertainment, fitness, and lifestyle brands get campaigns that build community, earn press, and drive measurable growth.
We craft compelling stories and place them with the publications, journalists, and communities that matter.
Strategic social media management that keeps your brand consistent, relevant, and connected.
Festivals, restaurant experiences, activations, and community eventsproduced and promoted across the Southeast.
Beautiful, strategic websites that guide visitors to action and grow your long-term search visibility.
Recognizable, memorable brandswhether you're launching new or refreshing what's established.
Owned-channel marketing, email newsletters, automations, and SMS, that keeps your audience close and your revenue steady.
We optimize your website so AI search tools can read it, trust it, and recommend you when people ask where to go.
§ 004 Upcoming Events
Concerts, community activations, and social experiences we're producing this season. Grab your people and pull up.
Madelle Media produces and promotes live events including concerts, festivals, and community activations across the Southeast. Current productions include GVL Fit Fest at Fluor Field on October 3, 2026. Brands can partner with Madelle Media to sponsor or activate at these gatherings.
Live Painting Experience
Thu · August 27
The Vault · Doors 6 PM · 7 Falls Park Dr, GVL
Partner with us →§ 005 Who We Serve
Madelle Media serves hospitality, entertainment, fitness, and lifestyle brands, plus culture-driven small businesses ready to scale. Restaurants, venues, athletic events, wellness studios, festivals, and hospitality groups partner with the agency to build recognizable brands, media coverage, and loyal audiences across Greenville, South Carolina, the broader Carolinas, and the Southeast United States.
"We do not believe in marketing just to stay busy. Every move should have a strategy, every story a purpose."
Restaurants, bars, venues, hotels, catering, and tourism brands.
Artists, promoters, festivals, music venues, and live experiences.
Studios, gyms, wellness professionals, and health initiatives.
Boutiques, designers, beauty brands, creators, and products.
Growing companies that need stronger positioning and visibility.
§ 006 Selected Work
Campaigns, activations, and stories we've helped bring to life across the Southeast.
Live Entertainment
Clemson
Experiential
Land of Oz
Brand Activations
Silent Disco
Hospitality PR
Restaurant Anniversary
Brand Photography
Raw Bar
Campaigns
Athletic Partnerships
Content Creation
Culinary Editorial
Community Events
GVL FIT FEST
Festival Marketing
Rock the Country
Wellness Activations
Sunday Sessions
Festival Management
Pickens Azalea Festival
Hospitality PR
Chef's Table
Festival Storytelling
Land of Oz Cast
Community Events
Azalea Car Show
§ 008 Why Madelle
Madelle Media is a different kind of agency: one connected team covering PR, social, web, SEO, branding, content, and events, with strategy leading every campaign. Creativity is balanced with data, and every relationship is rooted in community, making Madelle Media a strong fit for brands in Greenville and across the Southeast.
01
Access to a collaborative team that understands how PR, social, web, SEO, branding, content, and events work together.
02
We don't create content to fill a calendar. Every campaign starts with your audience, goals, and positioning.
03
Strong creative direction balanced with analytics and performance insights that keep improving.
04
Partnerships and local connections especially for brands across Greenville, the Carolinas, and the Southeast.
§ 009 The Process
Madelle Media follows a five-step process from spark to swarm: discovery, strategy, creative development, launch, and optimization. Every client engagement starts with understanding audience, goals, and positioning before any content is produced, so public relations, social, events, and web work all move in a single coordinated direction.
A discovery call to understand your business, audience, and vision.
A customized approach built around the services with the greatest impact.
Content, messaging, campaigns, and creative assets that bring the strategy to life.
We reach the right customers, media, partners, and communities.
Monitor, refine, and continue building momentum around your brand.
§ 010 FAQ
Common questions about Madelle Media, a full-service marketing and PR agency serving hospitality, entertainment, fitness, and lifestyle brands. Below are answers on services offered, industries served, pricing structure, the discovery call process, project timelines, and how Madelle Media partners with brands across Greenville, the Carolinas, and the Southeast.
Social media marketing, public relations, website design, SEO, branding, content creation, email marketing, event marketing, and strategic consulting.
We're based in Greenville, South Carolina, and work with brands throughout the Carolinas and beyond.
Yes. Recommendations are developed around each client's goals, industry, current needs, and available resources.
We discuss your brand, challenges, goals, desired services, timeline, and potential next steps.
Yes. We work with both emerging and established brands, including launches, rebrands, and expansions.
Ready to build the buzz?
Schedule a complimentary 30-minute discovery call. Tell us where your brand is today and where you want it to go.
Prefer email? madi@madellemedia.com
