Madelle Media
Dark botanical arrangement with peonies, wildflowers, and a honey bee

Est. Greenville · A Marketing & PR House

Build the Buzz

Marketing, PR, branding, and storytelling that turn brands into the ones people gather around, building loyal community, not just an audience.

Explore Services

Strategy · Storytelling · Results

Forbes USA Today BuzzFeed ABC News Good Morning America Garden & Gun Upstate Business Journal Forbes USA Today BuzzFeed ABC News Good Morning America Garden & Gun Upstate Business Journal Forbes USA Today BuzzFeed ABC News Good Morning America Garden & Gun Upstate Business Journal

§ 001 The Team

Don't chase. Attract.

The strongest brands are built through authentic connection, where creativity meets conversation.

Tabitha Skipper, Co-Founder, PR & Development at Madelle Media

Tabitha Skipper

Co-Founder, PR & Development

Driving communications and revenue strategy for regional festivals drawing 200K+ annual attendance and multi-million dollar economic impact.

  • Communications Strategist for a $20M+ live entertainment venue
  • Communications & revenue, Clinton Baseball & Commercial District ($300M+ development)
  • Executive Director, Pickens Azalea Festival (55K+ attendance · $2.2M+ impact)
tabi@madellemedia.com
Madi Scott, Co-Founder, Creative Director & Digital Strategist at Madelle Media

Madi Scott

Co-Founder, Creative Director & Digital Strategist

When creativity and data-driven strategy align, brands don't chase attention, they magnetize it.

  • Creative Director, Digital Strategist, Graphic Designer & Software Developer
  • Board of Directors, SC Entertainment & Music Hall of Fame
  • Board of Directors, Pickens Azalea Festival & GVL FIT FEST
madi@madellemedia.com
Herian De Sousa, Communications Manager at Madelle Media

Herian De Sousa

Communications Manager

A steady hand behind the scenes, keeping communication clear, clients cared for, and every moving piece in motion.

  • Corporate operations & process management
  • Recruiting and talent relations experience
  • Client relations and account communication
herian@madellemedia.com

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Want to join the team?

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§ In the Field

Madi & Tabi, on the ground.

Madi and Tabi with the crew at the Rock the Country VIP entrance
VIP Entrance
Madi and Tabi at a groundbreaking event
On Site
Madi and Tabi at GVL FIT FEST
GVL FIT FEST
Madi and Tabi in the AFL Champions Club
Champions Club
Madi and Tabi on the Reedy Reels red carpet
Reedy Reels

§ 002 The Philosophy

Be the story, not the ad.

We build organic growth strategies that get you found naturally, favored by the algorithm, and talked about by the right people. No paid shortcuts, no shouting over the feed, just content and partnerships that pull your audience in.

  • Get found naturally on the algorithm
  • Rank higher in search & discovery
  • Partner with influencers who want to work with you
  • Earn shares, saves & word of mouth
  • Build a community, not just a following
  • Grow sustainably without paid ads

§ 003 Services

Everything your brand needs
to build the buzz.

One connected team. Six disciplines. Every campaign strategic, every story deliberate.

§ 004 Upcoming Events

Come gather
with us.

Concerts, community activations, and social experiences we're producing this season. Grab your people and pull up.

Tracy Byrd Live in Concert at Pickens County Performing Arts Center

Live Concert

Tracy Byrd

Thu · July 23, 2026

Pickens County PAC · Liberty, SC

Billy Bob Thornton & The Boxmasters 2026 Morro Rock Tour

Morro Rock Tour

The Boxmasters

Mon · July 27, 2026

With special guest Mark Collie

GVL FIT FEST at Fluor Field

Community Event

GVL FIT FEST

Sat · October 3

Fluor Field · gvlfitfest.com

§ 005 Who We Serve

Built for brands ready to grow.

"We do not believe in marketing just to stay busy. Every move should have a strategy, every story a purpose."

  • 01

    Hospitality

    Restaurants, bars, venues, hotels, catering, and tourism brands.

  • 02

    Entertainment

    Artists, promoters, festivals, music venues, and live experiences.

  • 03

    Fitness & Wellness

    Studios, gyms, wellness professionals, and health initiatives.

  • 04

    Fashion & Lifestyle

    Boutiques, designers, beauty brands, creators, and products.

  • 05

    Professional Services

    Growing companies that need stronger positioning and visibility.

§ 006 Selected Work

The buzz,
in the wild.

Campaigns, activations, and stories we've helped bring to life across the Southeast.

Live acoustic performance under stage lights at Clemson

Live Entertainment

Clemson

Land of Oz cast portrait — Dorothy, Lion, and Glinda

Experiential

Land of Oz

DJ energizing a crowd at a silent disco activation

Brand Activations

Silent Disco

Restaurant owners celebrating a milestone with a custom cake

Hospitality PR

Restaurant Anniversary

Signature cocktail styled with caviar garnish

Content Creation

Culinary Editorial

GVL FIT FEST ambassador at Fluor Field

Community Events

GVL FIT FEST

Artist on the Rock the Country festival stage

Festival Marketing

Rock the Country

Editorial food photography of a raw bar spread

Brand Photography

Raw Bar

Clemson Tiger mascot with an orange guitar

Campaigns

Athletic Partnerships

Silent disco yoga class inside a Greenville bar

Wellness Activations

Sunday Sessions

Guests at a moody chef's table dinner

Hospitality PR

Chef's Table

Full Land of Oz cast portrait in the woods

Festival Storytelling

Land of Oz Cast

§ 007 Press

As featured in

Our clients and stories have been covered by national and regional outlets across culture, hospitality, travel, and lifestyle.

Featured in TODAY, Travel + Leisure, ABC News, USA Today, The Boston Globe, Fortune, Town & Country, The New York Times, BuzzFeed, Harper's Bazaar, Southern Living, Forbes, Better Homes & Gardens, Apple News, realtor.com, Dwell, James Beard Foundation, Broadway World, PopSugar, Eater, Roadtrippers, Real Simple, The Sun, Yahoo! Sports, Departures, Business Insider, EDM.com, Fox Business, Garden & Gun, Food Network, Blooloop, and Bicycling

§ 008 Why Madelle

A different kind of agency.

01

One Connected Team

Access to a collaborative team that understands how PR, social, web, SEO, branding, content, and events work together.

02

Strategy Before Content

We don't create content to fill a calendar. Every campaign starts with your audience, goals, and positioning.

03

Creativity Backed by Data

Strong creative direction balanced with analytics and performance insights that keep improving.

04

Rooted in Community

Partnerships and local connections especially for brands across Greenville, the Carolinas, and the Southeast.

§ 009 The Process

Five steps
from spark to swarm.

  1. I.

    Discover

    A discovery call to understand your business, audience, and vision.

  2. II.

    Strategize

    A customized approach built around the services with the greatest impact.

  3. III.

    Create

    Content, messaging, campaigns, and creative assets that bring the strategy to life.

  4. IV.

    Connect

    We reach the right customers, media, partners, and communities.

  5. V.

    Grow

    Monitor, refine, and continue building momentum around your brand.

§ 010 FAQ

Frequently asked.

What services does Madelle Media offer?

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Social media marketing, public relations, website design, SEO, branding, content creation, email marketing, event marketing, and strategic consulting.

Where is Madelle Media located?

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We're based in Greenville, South Carolina, and work with brands throughout the Carolinas and beyond.

Do you offer customized marketing packages?

+

Yes. Recommendations are developed around each client's goals, industry, current needs, and available resources.

What happens during the discovery call?

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We discuss your brand, challenges, goals, desired services, timeline, and potential next steps.

Do you work with new businesses?

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Yes. We work with both emerging and established brands, including launches, rebrands, and expansions.

Ready to build the buzz?

Your next chapter needs the right strategy.

Schedule a complimentary 30-minute discovery call. Tell us where your brand is today and where you want it to go.

What are you looking for?
Three dates & times that work for you

Prefer email? herian@madellemedia.com