§ Our Approach
The framework we use to get people to show up, care, and come back.
Most marketing plans stop at launch day. Ours is built around the full guest lifecycle: acquire, engage, retain. Each stage has its own services, its own goals, and its own numbers we report on.
Stage 1 · Acquire
Earn attention before you buy it.
PR, events, and partnerships that give people a reason to come. We lead with earned attention so every dollar works harder.
Services
Pillars
We measure
Stage 2 · Engage
Turn one moment into many.
Social, content, and search that multiply every story so a single event or announcement carries for weeks.
Services
Pillars
We measure
Stage 3 · Retain
Make the first visit the first of many.
Email, SMS, and community that keep you in touch when algorithms don't, and bring people back.
Services
Pillars
We measure
§ The Five Pillars
| Pillar | What it means |
|---|---|
| Cross-channel efficient | One strategy across PR, web, social, email, and events. No silos, no duplicated spend. |
| Proof-driven | Every campaign reports what happened, in plain numbers, every month. |
| Lifecycle-aware | We plan for acquire, engage, and retain, not just launch day. |
| Narrative-differentiated | A story the press wants to tell and guests want to repeat. |
| Positioning-focused | Strategy is set before any asset is made. Tactics second. |
Reporting details live on Transparent Performance.
§ How an engagement works
01
Discovery call (30 min)
02
Audit & positioning
03
Gather / Amplify / Sustain plan
04
Execution
05
Monthly reporting & adjustment
§ FAQ
It's Madelle Media's framework for gathering brands: Gather earns first attention through PR and events, Amplify multiplies each moment through social and search, and Sustain brings people back through email, SMS, and community.
Most gathering brands do, but we start where the biggest gap is. The audit tells us which stage to fix first.
Each stage has its own KPIs, agreed at kickoff and reported monthly. See Transparent Performance for the full framework.
Madelle Media is a Southeast agency specializing in integrated PR and events for gathering brands.
A 30-minute strategy call. We'll look at where your audience comes from, where you lose them, and what to fix first.