§ Social Media
Social Media Marketing and Content Creation for Growing Brands
Strategy, content, and community management that keeps your brand consistent and connected.
§ The Approach
Posting for the sake of posting is a treadmill. We build social systems that are strategic, on-brand, and actually enjoyable to follow.
How Social Media Marketing works at Madelle Media
01
Strategy first
Audience, platforms, content pillars, and cadence, mapped before a single asset is made.
02
Content that earns attention
Reels, short-form video, static, and stories designed around how people actually scroll.
03
Community & measurement
Real conversations in DMs and comments, plus monthly reporting on what worked and why.
§ Overview
Social Media Marketing at Madelle Media.
Madelle Media manages social media for restaurants, bars, venues, studios, festivals, and lifestyle brands in Greenville, South Carolina and throughout the Carolinas. Services include social strategy, monthly content calendars, on-site photo and video capture, Reels and short-form video editing, static and story design, copywriting, community engagement in comments and direct messages, influencer and creator collaborations, paid social campaigns, and monthly performance reporting. Each engagement begins with a strategy phase that defines audience, platform mix, content pillars, and posting cadence before any assets are produced. We shoot content in person at locations and events, which keeps feeds specific to the brand rather than generic stock. Reporting covers reach, engagement, saves, shares, follower growth, and, where tracking allows, bookings or sales driven by social. Most clients work with us on a monthly retainer that includes a set number of shoot days and posts per platform. We manage Instagram, Facebook, TikTok, and connected profiles.
§ What's Included
Every engagement includes.
- ✦Strategy & content calendars
- ✦Reels & short-form video
- ✦Community engagement
- ✦Influencer collaborations
- ✦Paid social
- ✦Monthly reporting
§ Outcomes
What clients walk away with.
- 01
Feeds that look and sound unmistakably like you
- 02
Followers who convert to customers, not just likes
- 03
A pipeline of content ready weeks in advance
§ FAQs
Questions we get asked.
Do you create the content or only schedule it?
＋
We create it. Engagements include on-site photo and video shoots, editing, graphic design, and copywriting, in addition to scheduling and publishing.
Which platforms do you manage?
＋
Instagram, Facebook, and TikTok most often, plus connected profiles such as Google Business Profile and YouTube Shorts when they fit the brand.
How often will my brand post?
＋
Cadence is set during strategy and depends on the package. A common starting point is three to five feed posts and several stories per week, with Reels or short-form video weekly.
Do you run paid social ads?
＋
Yes. We build and manage paid social campaigns for events, promotions, and lead generation. Ad spend is billed separately from management.
Do you work with influencers?
＋
Yes. We identify, brief, and coordinate local creators and influencers, including event invitations, content deliverables, and usage rights.
§ Keep Exploring
Other services.
Public Relations
Media strategy, story placement, and reputation-building that puts your brand in the right rooms.
Read more →03Event Marketing & Experiences
Festivals, activations, and community events produced and promoted across the Southeast.
Read more →04Website Design & SEO
Beautiful, strategic websites that guide visitors to action and grow long-term search visibility.
Read more →05Branding & Creative Strategy
Recognizable, memorable brands, whether you are launching new or refreshing what is established.
Read more →06Email & Text Marketing
Lifecycle email and SMS programs that turn one-time customers into a loyal, revenue-driving list.
Read more →