§ Industries · Entertainment & Live Events
Marketing for Entertainment & Live Events.
Fill seats on show night and build an audience that follows you to the next one.
§ The gathering problem
Live entertainment lives on a calendar. Every date has a fixed number of seats and a hard deadline, and an empty seat can never be sold later.
Ads alone get expensive in the final weeks, and audiences rarely hear about the next show unless you own the relationship.
§ How the framework applies
Gather → Amplify → Sustain for entertainment & live events
Gather
Show announcements, artist and talent press, community partnerships, and creator previews.
Amplify
Short-form video, behind-the-scenes content, and event pages built to rank and convert.
Sustain
Email and SMS lists for presales, loyalty perks for repeat buyers, and post-show recaps.
Full framework: Our Approach
§ What we measure
- Tickets sold vs. capacity
- Sales pace by week
- Press placements
- Presale signups
- Repeat buyer rate
§ Proof
§ FAQ
Frequently asked questions
Do you promote single shows or full seasons?+
Both. Seasons benefit most because each show feeds the list for the next one.
Can you work with our ticketing platform?+
Yes. We connect reporting to your ticketing data when you give us access.
Do you book talent?+
We support influencer and talent booking as part of event marketing engagements.
Madelle Media is a Southeast agency specializing in integrated PR and events for gathering brands.
Let's fill the room.
A 30-minute strategy call. We'll look at where your audience comes from, where you lose them, and what to fix first.