§ Public Relations
Public Relations Greenville SC: PR Agency South Carolina & PR Agency North Carolina
Media strategy, story placement, and reputation-building that puts your brand in the right rooms.
§ Meet your PR lead
Tabi Skipper
Co-Founder · PR & Development Communications Strategist
"Community is the strategy. Everything else is just how we tell the story."
- Executive Director, Pickens Azalea Festival (55K+ attendance, $2.2M+ annual impact)
- Co-Founder, GVL FIT FEST
- Communications lead for a $20M+ live entertainment venue and a $300M+ sports destination development

§ The Approach

Great PR is not a press release blast. It is deliberate positioning, warm relationships with the right journalists, and stories the media actually wants to tell.
How Public Relations works at Madelle Media
01
Story mining
We find the angles your team is too close to see and shape them into pitches editors respond to.
02
Targeted outreach
We pitch the writers who cover your beat, no spray-and-pray lists, no wasted goodwill.
03
Ongoing presence
Consistent placements, event publicity, and thought leadership that compound over time.
§ Overview
A Greenville marketing agency among PR firms Greenville SC trusts
Madelle Media is a public relations South Carolina agency based in Greenville, one of the PR firms Greenville SC brands call when press and events need to work together. Compared with other marketing agencies Greenville SC offers and other marketing companies Greenville is home to, we focus on public relations Greenville SC brands can measure. Clients searching for a PR agency South Carolina or PR agency North Carolina get one team for both. Beyond PR, we support marketing Greenville SC businesses need: social, events, and websites. Brands comparing an advertising agency Greenville can pair paid campaigns with earned coverage. We handle media relations for restaurants, venues, festivals, fitness brands, and lifestyle businesses across the Carolinas and the Southeast. Our PR work includes media strategy, press releases and announcements, story pitching to local and national outlets, event publicity, thought leadership placement, and reputation management. We build and maintain direct relationships with journalists, editors, and producers who cover food and beverage, live entertainment, wellness, and regional culture, then pitch each story to the writers who actually cover that beat. Clients have earned coverage in Forbes, USA Today, Garden & Gun, and regional publications and broadcast outlets. Engagements are typically monthly retainers that combine ongoing outreach with launch, opening, or event-specific pushes, though single-campaign projects are available. Every engagement starts with positioning: what the brand stands for, which audiences matter, and which stories are genuinely newsworthy. Reporting shows placements, reach, and the relationships built along the way.
§ What's Included
Every engagement includes.
- ✦Media strategy & outreach
- ✦Press releases & announcements
- ✦Event publicity
- ✦Thought leadership
- ✦Crisis & reputation management
- ✦Journalist relationship building
§ Outcomes
What clients walk away with.
- 01
Coverage in Forbes, USA Today, Garden & Gun, and regional outlets
- 02
Journalist relationships that outlast a single campaign
- 03
Reputation architecture ready for growth, launches, or scrutiny
§ FAQs
Questions we get asked.
What does a public relations retainer with Madelle Media include?
+
A typical monthly retainer includes media strategy, press materials, ongoing story pitching, journalist relationship management, event publicity as needed, and a monthly report of placements and outreach activity.
Which publications do you pitch?
+
We pitch regional outlets across South Carolina and North Carolina, plus national food, travel, entertainment, and lifestyle press. Clients have been placed in Forbes, USA Today, Garden & Gun, and regional print, digital, and broadcast media.
How long does it take to see PR results?
+
First placements usually land within 30 to 90 days. Editorial calendars, event timing, and news cycles affect the pace, so PR is measured over quarters rather than weeks.
Do you handle crisis communications?
+
Yes. We provide crisis and reputation management, including holding statements, media response, and internal communication guidance, for existing clients and on an urgent project basis.
Can you do PR for a single event or opening?
+
Yes. We run project-based publicity for grand openings, festivals, and one-time announcements, including press list building, pitching, and on-site media coordination.
§ Keep Exploring
Other services.
Social Media Marketing
Strategy, content, and community management that keeps your brand consistent and connected.
Explore Social Media Marketing →03Event Marketing & Experiences
Festivals, activations, and community events produced and promoted across the Southeast.
Explore Event Marketing & Experiences →04Website Design & SEO
Beautiful, strategic websites that guide visitors to action and grow long-term search visibility.
Explore Website Design & SEO →05Branding & Creative Strategy
Recognizable, memorable brands, whether you are launching new or refreshing what is established.
Explore Branding & Creative Strategy →06Email & Text Marketing
Lifecycle email and SMS programs that turn one-time customers into a loyal, revenue-driving list.
Explore Email & Text Marketing →07AI Website Optimization
Get your brand found, understood, and recommended by ChatGPT, Google AI, and other AI search tools.
Explore AI Website Optimization →

