Email and Text Message Marketing for Repeat Customers

§ Overview

Email & Text Marketing at Madelle Media.

Madelle Media builds and manages email and SMS text marketing programs for restaurants, studios, retailers, venues, and service businesses. Services include list growth strategy and opt-in placement across web, social, and in-person touchpoints, newsletter and campaign design, automated lifecycle flows such as welcome, abandoned browse, post-purchase, and win-back sequences, SMS campaigns and reminders, audience segmentation and personalization, compliance with consent and opt-out requirements, deliverability monitoring, and monthly reporting on open, click, conversion, and revenue metrics. Owned channels are prioritized because email and SMS lists are not subject to social algorithm changes and typically produce a disproportionate share of repeat revenue. Engagements start with an audit of the existing list, platform, and any flows already in place, followed by a calendar of recurring campaigns paired with always-on automations. We work in common platforms including Klaviyo, Mailchimp, and integrated point-of-sale and booking tools. Programs are retainer based and reported monthly against revenue rather than sends.