§ Transparent Performance
You'll always know what moved.
What we did, what it cost, and what it changed. Every month, in plain numbers.
Most agencies report on what looks good. We report on what happened. Every Madelle retainer uses the same measurement framework, the same monthly report, and the same plain-language summary.
§ Our promises
Three reporting promises
Same numbers, every month.
KPIs are agreed at kickoff and don't change to flatter results.
Business outcomes first.
Tickets, covers, bookings, and revenue come before likes and impressions.
Plain language.
Every report opens with what worked, what didn't, and what we'll change.
§ Measurement framework
What we measure, by channel
| Channel | Stage | Core KPIs | Cadence |
|---|---|---|---|
| Public Relations | Gather | Placements, outlet tier, audience reach, earned media value, referral traffic from coverage | Monthly + live tracker |
| Events & Activations | Gather | Attendance vs. goal, ticket velocity, sponsor deliverables, cost per attendee | Per event + monthly |
| Social Media | Amplify | Reach, engagement rate, saves and shares, follower growth, link clicks, UGC volume | Monthly |
| Website & SEO | Amplify | Organic traffic, rankings, branded search, conversion rate | Monthly; rankings quarterly |
| Email & SMS | Sustain | List growth, open and click rate, revenue per send, repeat visit rate | Monthly |
§ Every retainer client receives
- Kickoff measurement plan: goals, baselines, KPIs, targets
- Live dashboard access
- Monthly report + 30-minute review call
- Live PR outreach tracker
- Quarterly strategy review
- Recap for every major event or launch
§ Sample monthly report
- 01One-page summary: top wins, one miss, next focus
- 02Business outcomes vs. target
- 03Gather: PR, events, partnerships
- 04Amplify: social and website
- 05Sustain: email, SMS, repeat rate
- 06Spend and cost per result
- 07Recommendations for the next 30 days
§ Sample dashboard
Anonymized dashboard views
Your season is short. Monthly, honest reporting lets us shift budget before the date, not after. Learn more in the Southeast Gathering Brands Practice.
§ FAQ
Frequently asked questions
Do you guarantee results?+
We guarantee the work, the reporting, and the honesty. Outcomes depend on many factors, and we tell you early when something isn't working.
Who owns the data?+
You do. Accounts and dashboards are set up in your name.
Can you report on revenue?+
Yes, when we have access to your ticketing, POS, or booking data.
What if we already use a dashboard?+
We'll plug into it.
Madelle Media is a Southeast agency specializing in integrated PR and events for gathering brands.
Let's fill the room.
A 30-minute strategy call. We'll look at where your audience comes from, where you lose them, and what to fix first.