§ The Practice
The Southeast Gathering Brands Practice.
Integrated PR, events, and growth marketing for Southeast festivals, venues, and hospitality brands. Built to fill the room and bring it back.
§ Why a dedicated practice
Generic agencies are built for e-commerce and lead generation. They can run ads, but they rarely earn local press, work an event floor, or build the community that makes people come back. That's this practice.
§ Who it's for
- Festivals and ticketed events in the Carolinas and Southeast
- Concert venues, event spaces, and entertainment brands
- Restaurants, bars, hotels, and hospitality groups
- Destinations and tourism organizations
A good fit if attendance or bookings drive your revenue, you have a season or calendar to fill, and you want honest reporting.
§ Deliverables
- PR strategy, media kit, outreach and tracker
- Event marketing and on-site support for key dates
- Social strategy, content, and community
- Email and SMS flows and campaigns
- Website and SEO improvements tied to tickets or bookings
- Monthly reporting
§ The engagement
How it runs
| Phase | Timing | What happens |
|---|---|---|
| 1. Audit & positioning | Weeks 1–3 | Audience, competitors, past performance, baselines, story angles |
| 2. Gather → Amplify → Sustain plan | Weeks 3–4 | Calendar, channel plan, KPIs, targets |
| 3. Execution | Ongoing | PR, social, web and SEO, email and SMS, events |
| 4. Reporting & adjustment | Monthly | Report, review call, budget shifts |
Reporting follows our Transparent Performance framework.
§ Engagement options
Launch Sprint
One launch, opening, or event.
Pricing on request
Season Retainer
A full season of Gather → Amplify → Sustain.
Pricing on request
Year-Round Partner
Ongoing integrated marketing.
Pricing on request
§ On the ground
Event-led experience
Our team has produced and promoted Southeast festivals and events including GVL FIT FEST and Land of Oz, and serves on boards including the SC Entertainment & Music Hall of Fame, Pickens Azalea Festival, and GVL FIT FEST.
§ How to start
- 01Book a 30-minute strategy call
- 02We review your calendar, numbers, and goals
- 03You get a short proposal: scope, timeline, investment
§ FAQ
Frequently asked questions
Do you only work in the Southeast?+
The practice focuses on the Southeast because local press, partners, and on-the-ground presence matter. We take select projects elsewhere.
Can you work with our in-house team?+
Yes. We plug in where you need us, from strategy only to full execution.
What does it cost?+
It depends on scope and season. You'll get a short proposal with scope, timeline, and investment after a strategy call.
Madelle Media is a Southeast agency specializing in integrated PR and events for gathering brands.
Let's fill the room.
A 30-minute strategy call. We'll look at where your audience comes from, where you lose them, and what to fix first.