§ Case Study · Festivals

GVL FIT FEST: 1M+ organic reach.

Full event management for Greenville's nonprofit fitness and wellness festival at Fluor Field, where our co-founders sit on the board.

1M+

Organic reach

85

Vendors

2

Title sponsors

100%

Managed in-house

§ What we did

Every piece, run by one team.

GVL FIT FEST attendees
  1. 01

    Nonprofit board leadership

    Tabi and Madi both sit on the board of GVL FIT FEST, a nonprofit, guiding strategy, partnerships, and growth.

  2. 02

    Full event management

    Planning, run-of-show, logistics, and on-site execution at Fluor Field, start to finish.

  3. 03

    Task management platform

    One shared platform for the team, vendors, and sponsors: every deadline, owner, and deliverable tracked in one place.

  4. 04

    Vendor relations

    Recruited, onboarded, and coordinated 85 vendors, from wellness brands to local food.

  5. 05

    Sponsorships

    Secured and activated 2 title sponsors with on-site presence and social visibility.

  6. 06

    Organic social & PR

    Content, creators, and community partners that drove 1M+ organic reach with no paid spend required.

§ On the board

We don't just market it. We help lead it.

Co-founders Tabi Skipper and Madi Scott both serve on the Board of Directors of GVL FIT FEST, a nonprofit wellness and music festival.

Tabi Skipper, GVL FIT FEST board member

Tabi Skipper

Board of Directors

Madi Scott, GVL FIT FEST board member

Madi Scott

Board of Directors

§ On the field

GVL FIT FEST merch boothlululemon vendor booth at GVL FIT FESTAKTVO vendor booth at GVL FIT FESTTwo GVL FIT FEST attendees at Fluor FieldElite Integrated Therapy Centers booth at GVL FIT FESTA&O Sweet Co. vendor booth at GVL FIT FEST

Let's fill the room.

A 30-minute strategy call. We'll look at where your audience comes from, where you lose them, and what to fix first.

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